Innovation strategy
for information services, technology products, and brand/market
performance.
innovation management
A product innovation strategy starts with business strategy, ensuring product families and new concepts are aligned with:
Customers, Market, Platforms, Technologies, Values, Value
What
features and design gains maximum customer effectiveness? What are the
most meaningful packages you can deliver? What delivery strategy should
you employ?
Base your product strategy and decisions on customer data and market
directions.
Design
Management Journal
When successful products prevent strategic innovation.
2002 - Design Management Journal, 13 (2), 30-37.
customer values / beyond the brand
WHO are you, as a product or organization?
WHAT do you stand for? How do
you know? How is this expressed?
What values do your customers hold and act
upon?
How can your customer reveal new possibilities?
A customer-focused strategy honors customer values.
Innovation strategy books we like:
Seeds of Innovation by Elaine Dundon
Technology as Experience by J. McCarthy, Peter Wright
The Support Economy by Shoshana Zuboff & J. Maxmin
organizational innovation
How
do you foster breakthrough
innovation in the organization?
How do you manage from creative inspiration to
project completion? Can you hear your customer's
voice in your organizational strategy?
