All Design is Redesign
Your organization wants product success, a truly human-centred service, or market impact. Service & systemic design are complex - the new builds on habits, context, practices & meanings which can only be understood, not controlled. Innovation stands upon prior ideas, versions, and infrastructure.
From UX to service systems, we discover & construct the human connection in media, experience & information.
Redesign leads design & research teams to co-create & validate market leading information-based products & services in business, healthcare, & public services.
To do our job well, we consult to help organizations establish & socialize customer-centered practices to build a culture of human-centred innovation. If we do our job well, your organization will perform significantly better in future design and innovation programs.
Design as a Service.
Redesign leads your team to envision and develop strategy & concept for product and services innovation. We define, design, and evaluate interactive services, typically as partners with the client team.
Product, service, and system design are informed by a researched understanding of human activity and organizational contexts. Breakthroughs emerge from prototyping alternatives that meet sociotechnical requirements and power the business model, guided by user observation.
Our design-to-delivery process can guide or merge with yours.
Every stage starts broad - by learning, we focus toward insight.
Learn, We start by learning together, scanning, framing & field research.
Explore. We explore practice, opportunities & concepts in early prototypes.
Design. With your team we co-create product/service/system for context.
Evaluate. Design and test, revise, repeat - iterative evaluation is designing.
Complex projects require methods that satisfy variety for design. Ask us to teach you about these 10:
Framing Finding the right problem
Co-creation Participatory design
Sensemaking Finding meaning
Visualizing Sketching the system
Iteration Multiple re-versions
Meaning-making with customers
Provocation & "probe-typing"
Perspectives User critiques
Modeling & mock-ups
Future Scenarios & foresight